PT GoTo Gojek Tokopedia Tbk (OTCPK:GTOFF) Q3 2023 Earnings Conference Call October 30, 2023 8:00 AM ET
Company Participants
Reggy Susanto – Head of IR
Sugito Walujo – President, Director and CEO
Wei-Jye Jacky Lo – CFO
Thomas K. Husted – VP and COO
Hans Patuwo – President, Financial Technology Services
Catherine Hindra Sutjahyo – President, On-Demand Services
Melissa Siska Juminto – President, E-commerce and Chief Human Resources Officer
Conference Call Participants
Ferry Wong – Citi
Unidentified Analyst –
Ryan Winipta – Indo Premier
Henry Wibowo – J.P. Morgan
Thomas Chong – Jefferies
Operator
Hello, everyone. This is Reggy Susanto, Head of Investor Relations. Welcome to the PT GoTo Gojek Tokopedia Tbk Third Quarter 2023 Earnings Conference Call. Please be advised that today’s conference is being recorded. Joining us today are Patrick Walujo, President, Director and Group CEO; and Jacky Lo, Group CFO. Also present are Tom Husted, our Chief Operating Officer; Catherine Hindra Sutjahyo, our President of On-Demand Services; Melissa Siska Juminto, President of E-commerce; Hans Patuwo, President of Financial Technology Services; and Kevin Widlansky, Head of GoTo Logistics.
Following management’s prepared remarks, we will open up the call for questions. We would like to highlight that the information presented today has been prepared solely based on unaudited consolidated selected financial information for the three months ended September 30, 2023. We have also submitted and published our consolidated financial statements as of and for the nine months ended September 30, 2023.
As a reminder, today’s discussion may contain forward-looking statements about the company’s future business and financial performance as well as a discussion of certain non-Indonesian financial accounting standard measures as complements to the Indonesian financial accounting standards disclosures. Before using and/or relying on these measurements and forward-looking statements, please take note of our disclaimer and cautionary statements disclosed in our earnings presentation and press release.
During the earnings call, we will be going through our results of operations and earnings presentation, which can be found on our website. For more information and additional disclosures on our recent business and financial performance, please refer to our earnings press release and supplemental presentation, which can be found on our IR website. With that, I will turn the call over to Patrick.
Sugito Walujo
Thank you Reggy. Hello, everyone and thank you for joining us today. Last quarter, we promised that we would act with precision and urgency as we aim to continue our progress towards profitability while returning to growth by expanding our total addressable market. Despite the challenging competitive environment, I am pleased to report that Group GTV is returning to positive quarter-on-quarter growth following two quarters of sequential decline, driven primarily by improvements in our E-commerce and on demand businesses. This is due to our broader strategy to expand our addressable market through the development of products and services that are useful and accessible for everyone, particularly by the price conscious consumer segments.
Our on demand affordability offerings are both springs user growth and boosting driver productivity. For instance, in Q3 drivers who took food Hemat orders on top of regular orders more than doubled their orders per hour while GoCar Hemat has increased drivers hourly orders by over 35%. This uplift in productivity will enable us to provide Hemat in a sustainable manner in more areas, while keeping driver income stable. This will allow us to broaden our ODS consumer base by 50% to 60% in the medium term, as per our original thesis.
In E-commerce, we have pursued an investment program with core merchants, which increase the average GDP of participating merchants by over 40%, enabling us to increase overall GDP while maintaining profitability. In FinTech the GoPay app has creates more than 5 million downloads. Approximately 50% of transacting users are either new or reactivated, and around a quarter of them have subsequently transacted on either Gojek or Tokopedia. We have also focused on our loan book, with us return to 44% quarter-on-quarter trajectory to retain 1.4 trillion Rupiah equivalent to three-fold increase year-on-year, while maintaining profitability with NPR levels well below comparable products in the market.
In logistics, our technology has allowed us to ramp up in house delivery in high density areas and aggregate third party deliveries elsewhere at the lowest possible cost order. This efficiency has further reduced shipping subsidies cost per order by 22% quarter-on-quarter on top of the 15% savings we achieved during the first half. These total savings of 30% year-to-date means we have already exceeded our savings targets of 30% for this year, as indicated in our last earnings call. More broadly, from a Group perspective, we have delivered additional OPEX improvements as we further right sized our structure, merging functions to eliminate redundancies, and leveraging our technology to reduce cost of revenue, which Jacky will talk later.
We have achieved much in a short time but we are at the beginning of our transformation, and there is a long road ahead. Last quarter, I announced a top to bottom strategy review. Initial results have cast some additional light on the path forward as a Group. As mentioned previously, by cutting back on incentives, we made products and services within our platform less accessible. This has meant that to date we have not been able to effectively address price conscious consumers who are the biggest segment of the market. As such, our strategy going forward can be described based on three priorities. Firstly, to broaden our addressable market, particularly among value conscious consumers. Secondly, to increase monetization. And thirdly, to strengthen synergies that will fuel our ecosystem flywheel.
With regard to broadening our addressable market, in ODS we are building out our affordable products tactically in priority areas. GoCar Hemat which is already profitable, is being rolled out in more cities and we are also expanding the low cost selection on offer within GoFood Hemat while streamlining its operations. This means increased density, better batching, a reduce cost to serve, as well as improved driver productivity, all of which will benefit our customers.
Additionally, earlier this month we officially launched GoRide Transit, the first and only platform in the world to seamlessly blend public transport and ride hailing in one booking. And we were honored to have this groundbreaking innovation recognized by the President of Indonesia and his government. Also, to further expand our two wheel offerings to budget consumers, we are piloting our two wheel offerings to budget consumers. We are piloting GoRide Nego, which allows consumers and drivers to communicate directly and agree a trip fare with its other. This is the latest example of our continuing innovation designed to unlock new customers.
Tokopedia is highly resonant with our core consumers, those who prioritize and are willing to pay for convenience and reliability. This consumer profile fundamentally sets our platform apart from the competition. However, we acknowledge that by optimizing for this audience, we have lost market share. To reverse this trend and win the market perception battle, we have effectively bolstered our business model, enhanced our products and technology, reduced platform fees, and reinvested in marketing efforts. To expedite our growth trajectory, we must persistently pursue such tactical investment, streamline execution, and explore strategic opportunities that will fortify our market positioning.
With that in mind, we are supercharging our budget friendly consumer appeal with greater assortment of products geared towards this group, while also investing in a better core platform experience that makes it easier for them to find deals that appeal to them, underpinning this our drive to improve this discovery process for all users. We continue to invest in predictive AI to capture real time consumer insights for data driven decision making. This will improve our ability to evolve our SKU assortment, so we stay ahead of consumer needs while also personalizing content.
Moving on to monetization. We have identified large untapped market opportunities in the advertising space and we are using this to fuel merchant growth and monetization across our ODS and E-commerce platforms. Our FinTech business is also key to accelerating monetization. Our learning business is gaining traction and we expect this to accelerate as we prudently scale up our cash flow and product, which has the highest margin of all our lending products. We launched cash loans on Tokopedia in July and in the GoPay app in September. At the same time, our NPL product has become the number one NPL on Tokopedia.
We have also launched GoPay Tabungan or savings by Jago, a first of its kind collaboration in Indonesia, combining the simplicity of e-money with the benefits of a bank account. This helps unlock the value of GoPay as a payment method, because consumers can have an unlimited balance with no transaction limits. GoPay Tabungan has recorded more than 1 million transactions, and 200,000 users since it’s launched less than two weeks ago. The product will increase Bank Jago’s current and savings accounts directly translating to lower cost of funds for both Jago and GTF within our loan candling partnerships, ultimately resulting in higher margins. Today, close to 60% of our loan book is funded by Bank Jago and increasing. Our partnership with Jago remains central to our strategy. We recently worked with them to migrate the payroll of GoTo Group employees over to Bank Jago and we will continue to look for new ways to deepen our collaboration.
Finally, the real potential in our business lies in its ecosystem synergies that create a multiplier of viral effect that delivers value for our component businesses that goes beyond their individual fundamentals. The recent launch of GoTo Passport marks a new milestone in the integration of the GoTo ecosystem considerably strengthening our competitive advantage. GoTo Passport is a unifying technology that underpins all of our platforms, giving us a much deeper understanding of our consumers and how they interact across our ecosystem. This will power our unified ad strategy to increase personalization and relevance, among other possible use cases. In early October, we began experimenting with a universal subscription program, efficiently combining the existing benefits of free delivery across Tokopedia and GoFood to foster user engagement across food and E-commerce. Ours is the only platform in Indonesia with this unique capability and we intend to do much more in this space.
GTF’s role in the reduction of shipping subsidies, as mentioned earlier, adds exponential value for Tokopedia users and this is expected to increase further driven by expansion of our in house deliveries to include merchant fulfilled orders. To support continued aggregation and cost reduction we’ll continue investing in fulfillment to drive supply chain efficiency by creating more high density delivery corridors. All these initiatives are critical to create differentiated long term competitive advantage. We only require time and investment, financially as well as resource and talent wise across all our business units, particularly within GTF and GTL. At the same time, if we are to win market’s perception battle, we must preserve technical flexibility in the immediate term. This will enable us to keep growing our top line giving us a strong base from which to grow as our strategic plan bears fruit.
The increasingly competitive operating environment in the ODS and e-commerce spaces have started to intensify in third quarter, means we must invest to maintain our market leadership. We have and will continue to act prudently on this. As a result, although we continue to work towards our goal to reach positive adjusted EBITDA at the Group level within Q4, there is now some additional risk with respect to this timeline because the profit of ODS and e-commerce is likely to narrow compared to what was originally expected. That said, we remain confident that we will end the year within our fiscal year 2023 adjusted EBITDA guidance range that we set in the previous quarter. Despite the investments we are making ODS and e-commerce are still on track to achieve adjusted EBITDA positive within Q4. In fact, ODS adjusted EBITDA was already positive in third quarter at 17 billion Rupiah if we exclude allocated corporate costs.
We will continue to optimize OPEX to create additional margin. Our cash position remains strong, and we have ample liquidity and runway regardless of the current competitive environment with no immediate need for further external funding. This is why today we are also announcing that we no longer intend to execute on the international IPO that was disclosed in the company’s IPO prospectus and approved by shareholders at the 2022 through AGMS. Should we decide to carry out an international IPO in the future, we will seek a renewed shareholder approval.
In summary, over the last three months, we have been on a fast track to institute our growth while homing on profitability. We will further accelerate our initiatives to more effectively tap into Indonesia’s vast market opportunities. I will now turn the call over to Jacky to review our business performance for the period. Jacky, please go ahead.
Wei-Jye Jacky Lo
Thank you, Patrick. Good day everyone. During the quarter amidst intensifying competition we regained our growth momentum as Group GTV improved by 5% quarter-on-quarter. While we continued to narrow our losses we’ve added another quarter of sequential improvement to our adjusted EBITDA, which improved by 22% quarter-on-quarter. On a year-on-year basis GTV for the period declined 6% to 151.3 trillion Rupiah due to the tightening of incentives that we have been implementing since early this year. While adjusted EBITDA improved 74% to negative 942 billion Rupiah, a negative 0.62% of GTV.
Our group level contribution margin remained positive at 1.1 trillion Rupiah, or 0.75% of GTV a year-on-year improvement of 149 basis points. Improvement in profitability are underpinned by disciplined management of incentives and product marketing, which were reduced by 36% year-on-year, reflecting total quarterly savings of 2 trillion Rupiah. Competition in the market meant that we needed to slightly increase our spending by 2% quarter-on-quarter. But as Patrick mentioned, such increases are always carried out strategically in a way that returns the most value for the business.
Monetization improvements across our business are also ongoing as the number of profitable users and the share of GTV they brought to the Group remain stable quarter-on-quarter. Gross revenue grew by 1% year-on-year, reaching 6 trillion Rupiah and the Group take rate increased by 29 basis points year-on-year, reaching 4% of GTV. Last quarter, we mentioned that we have reduced fixed OPEX by around 1 trillion Rupiah on an annualized basis and this quarter, we have recognized further savings. On a year-on-year basis, we deliver a 19% reduction in fixed OPEX and a reduction of more than 25% in cloud and IT infrastructure costs which is the largest part of our cost of revenue. These two translate into 2.5 trillion Rupiah in annualized fixed OPEX and cloud and IT cost savings. In addition, during this quarter, we identified further annual savings of around 450 billion Rupiah across these two cost groups, which will be recognized over time.
I’ll now walk you through each of our four core segments. In on-demand services, adjusted EBITDA and contribution margin continue to improve on a year-on-year basis. Adjusted EBITDA reached negative 48 billion Rupiah. As a percentage of GTV this represents a narrowing of 596 basis points year-on-year to negative 0.4%. Contribution margin grew to 675 billion Rupiah, or 5% of GTV, which is an improvement of 527 basis points year-on-year.
Margins for GoCar Hemat remain positive in Q3 while we continue to invest in GoFood Hemat to drive adoption and scale. The GoFood Plus subscription program has encouraged consumers to transact more frequently, with subscribers now ordering almost three times more frequently than non-subscribers. In October, we also decided to lower the commission rate for our four-wheel business in Singapore from 15% to 10% to drive supply growth. This should have minimal impact on our group take rate, and expect our international business to remain contribution margin positive. We also reduced our IT costs thanks to our in-house mapping technology, which has enabled us to gradually lower our reliance on third party mapping technology, resulting in around 40% quarter-on-quarter savings on mapping costs.
GTV for on demand services increased by 1% quarter-on-quarter to a 13.4 trillion Rupiah and gross revenue improved by 5% quarter-on-quarter to 3 trillion Rupiah, showing sequential improvement as we worked to reactivate our growth momentum. Year-on-year comparisons show a decline of 12% in GTV while revenues remained flat. Yet we are optimistic that our sequential top line recovery will continue to gain momentum supported by the adoption of our affordability offerings.
Turning to our E-commerce business, during the quarter we decided to strategically invest in the growth of our top funnel traffic to maintain market share by increasing marketing exposure and reducing platform fees. As a result, e-commerce GTV improved by 6% quarter-on-quarter while revenue improved by 1% reaching 62 trillion Rupiah at 2.2 trillion respectively. We also kept our contribution margin stable on a quarter-on-quarter basis with adjusted EBITDA improving by 3% quarter-on-quarter. On a year-on-year basis this metrics continued to improve as we invest in a prudent manner, including the leveraging of merchant co-funding programs.
Adjusted EBITDA narrowed to negative 222 billion Rupiah on negative 0.36% of GTV, an improvement of 157 basis points year-on-year. Contribution margin reached 415 billion Rupiah, or 0.67% of GTV, gaining 156 basis points year-on-year. GTV declined by 11% year-on-year due to attrition of low quality users resulting from significant incentive reductions over the past year. However, gross revenue improved by 6% year-on-year as a result of various monetization improvements. Similar to on demand service, we remain optimistic that our top line recovery momentum will continue.
Looking now at financial technology. Adjusted EBITDA reached negative 388 billion Rupiah, or negative 0.41% of GTV, an improvement of 47 basis points. Contribution margin reached a record 77 billion Rupiah or 0.08% [ph] of GTV, which is an improvement of 38 basis points year-on-year. Our payment business also became contribution margin positive driven by continuous efforts to drive promotion efficiency, and the optimization of IT costs which reduced spending on cloud service by 12% quarter-on-quarter.
Over the course of six weeks in the third quarter, we launched four new products and features. The GoPay app, cash loans on Tokopedia, cash loans on the GoPay app itself, and most recently, GoPay Tabungan or GoPay Savings by Jago. All of these launches represent continuous sustainable growth for FinTech on the payment and lending sides of the business. GoTo Financial’s GTV reached 94.5 trillion Rupiah in Q3, a quarter-on-quarter improvement of 4% despite a slight moderation of 3% on a year-on-year basis. Gross revenue reached 450 billion Rupiah, up 13% quarter-on-quarter and 5% year-on-year as we continue to grow our lending products which have higher take rates. This increase will be 25% year-on-year if the impact of intercompany transaction is excluded. We will continue to increase open loop expansion, especially now that we have launched the GoPay app to drive further budget consumer penetration in our financial service offerings.
Finally turning to logistics, adjusted EBITDA continued to improve on a year-on-year basis, increasing by 63% in Q3 to reach negative 113 billion Rupiah. Gross revenue declined year-on-year by 9% to 530 billion Rupiah, mainly driven by lower volume from e-commerce due to rationalization of incentives, which impact low quality transactions. In addition to optimizing our fulfillment capability, we will continue to further drive down the costs of delivery by onboarding more third party delivery partners and further development of our in house routing technology.
To conclude, as Patrick mentioned, our cash position remains strong with more than 25.2 trillion Rupiah in cash and cash equivalents and short-term time deposits. While net cash flow also declined significantly by 76% year-on-year, this means we have more than enough capital to sustain our business as we execute our group strategy to increase our target market, improve monetization, and strengthen synergies that will fuel our ecosystem flywheel. Looking forward, we’ll continue to focus on achieving profitability while investing in sustainable long-term growth. With that, we will now like to open the call to your questions. Reggy, over to you.
Question-and-Answer Session
A – Reggy Susanto
Thank you, Jacky. And we will now start our question-and-answer section. [Operator Instructions]. The first question comes from Ferry Wong from Citi. Please go ahead Ferry and ask your question. Ferry, please unmute your mic.
Ferry Wong
Hello, yeah. Can you hear me?
Sugito Walujo
Yeah, we can hear you. Thanks.
Ferry Wong
Hi. Yeah, congratulation on a decent set of results. I have several questions. First, basically Patrick, as you mentioned that there is some additional race on achieving the group adjusted EBITDA target by fourth quarter, as competition is intensifying. Could you basically elaborate more on how confident are you to achieve adjusted EBITDA positive by fourth quarter for the overall Group? And second, are you changing your current guidance due to this race, basically competition from other companies like Shopee and etc. and then practically, do you expect that the 2024 will be adjusted EBITDA positive? That’s my first question. Second questions, could you share a bit more color on the FinTech lending progress, including the fourth quarter of this year, and also outlook for 2024 and what will be your strategy in terms of increasing the penetration across the GoTo ecosystem given that you just launched the GoTo Tabungan starting this month? And just to basically well, for your GoTo financial loan, basically, you’re mentioning 60% market share. So if I were to take back from the data from bank Jago, 850 billion to GoTo financial loan, that means that you’re achieving around the 1.4 trillion, so it’s about 44% increase. And are you still basically expecting another 44% increase every quarter over the next several quarter? And lastly, on GoTo — GoRide Nego, is this to compete directly with Maxim or [indiscernible] and will this be take rate or contribution — and contribution margin dilutive, and how can you ensure that there’ll be more cannibalization impact? That’s all from me. Thank you.
Sugito Walujo
Thank you Ferry for your — I think there three parts of the questions, one is about confidence level and guidance in terms of profitability for quarter four and for the full year. And then the second question is around FinTech which I will ask Hans to address. And then the last question is about GoRide Nego, which I will ask Catherine to discuss. In regard to your first question. First of all, we are not changing our guidance of adjusted profitability for the full year. As I mentioned, there is an increased risk in terms of our achieving our Q4 adjustable profitability target, mainly because of two reasons. The first reason is that competition remains very tough. And after seeing — after experiencing sequential GTV growth in previous quarters, we feel that it is very important for us to maintain practical flexibility to preserve our GTV healthiness, if you will, because what we have learned is that once we lose momentum it is a lot more expensive for us to regain that. And in doing so, at the same time, we will keep in mind that we have to be prudent and we have to be disciplined. But again, I just want to emphasize that it is absolutely critical for us to maintain that tactical flexibility in the fourth quarter.
The second reason is that after doing the full strategic review about our products and where our businesses stand, we take a very strong view that we still have to make some investments in our core products to make ourselves more competitive and this is true innovation, changing some of the business models, increasing — introducing new avenue for monetization. Advertising is going to be very important for us and that’s an area that we need to invest. As well as completing our or basically addressing our talent gaps, talents and whatnot. So those are the two reasons why we think that the Q4 profitability target now is at risk. The narrowing profit pool from ODS and e-commerce than what we originally anticipated. It represents a risk to us. But again, I would like to emphasize that we are not changing our target profitability for the full year.
In terms of your question about 2024, we cannot comment at this moment. We will get back to you at the right time. And with that, I’ll hand it over to Hans to address the question about FinTech.
Hans Patuwo
Thank you, Patrick. Thank you Ferry for the question. Your math is accurate. We have grown a loan outstanding approximately 44% Q-on-Q, and approximately about 1.4 trillion in loan outstanding. Year-on-year this represents a 3x growth and we have done so while maintaining NPL levels below comparable products in the market. With regards to your question about forward-looking, we are let’s say quite encouraged with the spate of new products that we have just launched. As mentioned cash loans on the GoPay app was just launched in September. Cash loans in Tokopedia was just launched a couple of months ago. So we’re looking at these new products to power our growth into the future. I cannot comment as to whether it will continue at a 44% clip, but only can say that we expect it to continue to grow at a healthy level moving forward. Hopefully that answers your question. Thank you.
Sugito Walujo
Thank you, Hans, and Cat would you be able to give response on the question about GoRide Nego?
Catherine Hindra Sutjahyo
Sure Pat, hi Ferry. Thanks for the question. So yes, GoRide Nego is currently is in pilot stage. This is very much well aligned with our affordability strategy, as you see on our GoCar Hemat, Food Hemat and Transit as well. GoRide Nego will allow both our users and driver to have more control on their pricing as the name implied, Nego, which we believe will improve the attractiveness of the product given the post user feels that they have more control upon it. And as part of the affordability strategy we believe this will help increase our user base as well. It is however, not CM dilutive because the pricing is coupled between what the drivers offer and what the customer receive. Hope that explained and answered your question. Thank you.
Reggy Susanto
Thanks Ferry. Our next question comes from the line of Adrian Joseph [ph] from Mandvi Equitas [ph]. Adrian, your line is now open. Please unmute your microphone to ask your questions.
Unidentified Analyst
Thanks Reggy. Yeah, just three questions from me. The first one is actually as regards to the founder [indiscernible] can you actually comment as to the reasons why they had to sell at the current depressed valuation level, and whether the process of the remaining sell has actually been done? And also related to this question is actually do you actually intend to keep the current MVS [ph] structures going forward? So that’s my first question first, should I GoTo the two other questions Reggy.
Reggy Susanto
Yes, please.
Unidentified Analyst
Okay, thanks. The second question is actually, as regards to your GTV, can you actually share more color as regards to the current run rate up to the end of October, across the key segments and what level of GTV growth are you actually looking to deliver in 2024? And the last question is actually, as regards to the gross revenue, take rates, what was your group level and segment by segment gross revenue take rates at the exit of the third quarter, such as in September? Thank you.
Sugito Walujo
Thank you, Adrian. I think you have three questions. The first one is about the intent or the background of some of our founders selling the shares. And then the second question is about GTV outlook. And I think the third question was about take rates. Right. I will hand it over to Tom, to answer your first question about the founder sales.
Thomas K. Husted
Thanks, Patrick. Hi, Adrian, nice to speak with you again. And thank you for the question. So let me cover the MVS issue. So we recently disclosed to the IDX, that a number of the MVS shareholders have indicated that they may sell a small portion of the shares in the medium term. If they make that decision, it would really be based on their own personal circumstances and that’s unrelated to the company’s performance. Should this occur, each of them would remain a significant shareholder in GoTo and we have been having ongoing discussions with them. And based on those latest discussions, they’ve clearly stated that they have no plan to sell beyond what has been disclosed. And, the disclosure percentages were very small, if you recall. They remain committed to GoTo and most importantly, Andre and William are active members of the BOC and continue to work closely with management. So I hope that addresses the bulk of the question. Patrick, let me hand it back to you.
Sugito Walujo
Thank you, Tom. Jacky, would you be able to address the last two questions?
Wei-Jye Jacky Lo
Yeah. Hi, Adrian. So I think on your questions regarding the GTV outlook in Q4. So as you know, we actually do not provide any guidance on like quarterly GTV. But we can share some color commentary on terms of the GTV growth outlook or momentum we have seen so far. So, just going back to Q3 first, right. So as we point out during the prepared remarks, we have been able to go back to seeing sequential growth, particularly for on demand service and e-commerce. So we reverse that quarter-on-quarter decline from the previous two quarters. And at the same time, we were able to achieve improvement in our profitability. So if you look at overall contribution margin and adjusted EBITDA, that’s improvement. So we believe the momentum that we have seen in the top line, it will continue into the fourth quarter. So I think that so far in October, that confirms to our observation, but let me just go through each of the segment real quick. So first of all on demand service, so as Kevin mentioned, we are moving forward with the affordable strategy. So that will be for example for GoCar Hemat that will be coming from geographic expansion. So we are looking at increasing penetration and rolling out in more cities. And for Food Hemat, so that will be just coming from like adding more affordable selections and low cost assortments. So that’s going to continue to help drive the expansion of our GTV.
And in terms of e-commerce, we aim to sustain the progress we have made in Q3. So we went back to a sequential improvement of 6% on the top line, and at the same time, we will continue to make like fundamental improvements that appeal most to the budget consumers. So I think during the prepared remarks, we talked about just investing and improving the assortment of the products. We are investing in the overall platform experience, especially on the discovery process for all the users. So I think all these are going to help, like continue to gain positive traction and drive GTV growth. And so I think also keep in mind, like the fourth quarter typically is stronger quarter for on demand service and e-commerce because of consumers they have higher propensity to spend during the holiday season.
And for the FinTech business, we expect GTV will be driven coming from a couple of areas. First on the consumer payments, so that will be from both the open and closed loop. So the growth momentum in ODS e-commerce continues. So that’s going to help drive the consumer payments for FinTech. At the same time with the GoPay app that’s going to help us acquire new users as well. And last but not least, like the scaling of the lending business, especially on the cash loan, that’s going to help continue to drive GTV. And in terms of your questions on 2024 outlook, so as we mentioned, we just recently finished our strategic review and we are actually in the process of finalizing our next year’s budget. So at this point, we cannot comment on 2024 outlook, but we’ll provide more colors on the next call.
And I think your last question is on the take rate [ph] at the end of Q3 and kind of like what we expect the runway in October. So let me just go through the segment by segment. So first of all demand service and FinTech, the actual take rate increase in Q3. So on demand service, it went from about 21.7%, to 22.5%. So especially that coming from a couple of initiatives, for example, Indonesia continue higher insurance penetration, and also in Singapore, the tier platform fee. So that drove the increase in the take rate for on demand service. For FinTech, it went from 0.44% to 0.48% and that’s mainly driven by consumer lending. And for e-commerce, the take rate actually declined slightly in Q3 from 3.8% to 3.6%. So the reduction is actually coming from a couple of reasons. The first is because of the reduction of the platform fee in Q3 and also because of the category mix shift. So the Digital Goods and also some other categories with lower take rate actually increased quarter-on-quarter higher than the other higher take rate categories. And so if you look at the overall group take rate it was down about 11 bps, but that’s impacted by the change in the mix. So as mentioned, on demand service, the GTV growth was about 1% but this is historically the higher tech race segment. So it grew actually slower than the other two segments like e-commerce and FinTech.
But looking ahead to Q4 so I think we believe first of all on demand service the take rate is kind of at the optimal level. But we believe ads will continue to help contribute to a higher take rate. But in Q4 that will be offset by the reduction in the commission rate in Singapore. And for e-commerce and FinTech, we believe there is still room for growth. So first on e-commerce, I think that will be primarily driven by advertising. So Patrick mentioned, this is a key priority for our future growth. So right now, advertising only contribute roughly about one fourth of the overall revenue. So — and that translates into about 1% of the 3.6% of the take rate. So that’s like below our global peers. So we believe there is room for growth, specifically coming from advertising. And for FinTech that will be primarily driven by consumer lending. So especially on the cash loan, because the take rate will be like much higher. So that will be the primary like driver for our monetization for the FinTech business. Yeah, hope I answer your questions, Adrian.
Reggy Susanto
Thank you, Adrian. Our next question comes from the line of Ryan Winipta from Indo Premier. Ryan, your line is now open.
Ryan Winipta
Thanks, Reggy and hi to the management. I just have three questions. I think the first one, I think you mentioned about the tough competition happening. Just wondering what’s the strategy from management to I think what you mentioned about actually winning the market perception battle from the assisted competitions, both in ODS and e-commerce. I think this is put it aside from the SSD initiative. And just wondering what’s actually the elephant in the room that management saw in these two segments and should we spec more inflection in market share, as well as GTV as a result of that? I think my second questions will be on I think this is regarding the chatter in the market regarding to Tokopedia to partner with TikTok Shop. And I’m just wondering how realistic for Tokopedia to actually partner with TikTok Shop in the life commerce segment? And the third one, just wanted to ask the recent updates on the overseas operation which is in Singapore and Vietnam. Are you looking to spend more in those two countries or just maintain the status quo for now? That’s all for my questions. Thank you.
Sugito Walujo
Okay Ryan, thank you for your question. I’ll probably address one of them. Let me guess first answer your question about — your last question. Unfortunately, we cannot comment on rumor and speculation in regard to the TikTok Shop. In terms of live commerce or live streaming, I would like to share with you that about 10 days ago we started having pilot with Instagram Live, Tokopedia piloting with Instagram Live doing live streaming, live stream collaboration, still very early days. We are still experimenting, but that’s a space to watch.
Your first question is about market share growth of our businesses. I think what I would like to say is that from my perspective, we have seen — probably seen the bottom of our — in terms of our GNV or GTV growth last quarter, because this quarter as we explained to you, well, ODS e-commerce businesses all show growth, top line — on a top line basis. Obviously, we want this growth to be higher. If this growth is not faster than market growth, that implies that we are still winning market — we are still losing market share. But what’s important now is that we believe that we have cracked, what it takes to grow again. And that is on enhancing the quality of our business execution, addressing all the strategic initiatives that we need to do to improve our competitiveness, and also to work better on our business units. As you heard, we had a lot of new products that address more mass market segments something that in the past few quarters, we have become less competitive. Within that, that’s been a significant contributor to our growth.
The team is also taking new initiatives in e-commerce. As I mentioned early on our colleagues at Tokopedia are now working very closely with our core merchants to work together to offer better offer — to offer better deals to our customers. And that’s we’ve seen very positive results, and the momentum continues in October. We still numbers across our two business units to improve. And in GTF they have become — the GoPay — the NPL has become the biggest NPL provider in Tokopedia loan book is increasing at a very healthy rate. And we are introducing cash loans in both ODS and in Tokopedia. So the cooperation is working a lot better. And now with GoTo Passport we have a much better tool to be able to harness the synergy among business groups. So I will say that I’m quite optimistic that if we continue to execute this way, we should be able to maintain or increase our market share.
And then there’s a question about ODS overseas. So maybe, Catherine, you want to may want to address that?
Catherine Hindra Sutjahyo
Sure. Thanks a lot for the question, Ryan. So very quickly, both Singapore and Vietnam business of our have turned contribution margin positive as well. So we will continue to exercise prudent growth, sustainable growth, as we see appropriate for these two market. Hopefully that answer your question. Thank you.
Reggy Susanto
Thanks, Ryan. The next question comes from the line of Henry Wibowo from J.P. Morgan. Henry, your line is now open.
Henry Wibowo
Thanks Reggy. Thanks, Patrick, Jacky for the presentation. I have two questions from my side. Firstly, what do you think is the impact from the new regulation — 31/2023. And especially with the recent, I think shutdown of TikTok Shop, how do you see the impact to particularly Tokopedia? Secondly, still related to that topic within e-commerce, if you can maybe do a deep dive kind of a commentary. So I think there are a few segments in Tokopedia like home and appliances, electronic fashion, as we understand I think fashion is a bit small, I think about 10% of total GMV. What is the strategy for fashion category going forward because seems like fashion relates to like shopping, this could basically have a bigger take rate in the future, but competition is definitely the toughest, so I was wondering, what’s your take on this? Thank you.
Sugito Walujo
Henry thank you. Good questions. I will pass it on to my colleague Melissa to answer your questions.
Melissa Siska Juminto
Hi, Henry, thanks for the question. So to answer your first question, which is in regards to how is that impacting us and second has we seen competition, rationalizing, post shutdown of TikTok Shop? First of all, the [indiscernible] 31/2023 does not actually have any negative impact on Tokopedia because as of today, we also do not serve any cross border e-commerce business though our social commerce. So this regulation do not have any impact on Tokopedia thus far. And in regards to how we’ve been seeing rationalization, quarter four has always typically been one of the most awaited shopping season by our consumers. So usually, this is the time where consumer spends a lot to prepare for their holidays or pretty much all the festive season that is happening. And with that, we are also seeing competition, pretty much competing as aggressively to appeal to these consumers during this season. So, we have not seen competition very much subsided. But it is also mainly driven through the seasonality within Q4 itself, which normally is much more so a shopping season across the globe, and not just Indonesia. And in response to your second question, I will let Jacky actually take that.
Wei-Jye Jacky Lo
Yes, So I think Henry on your questions regarding our strategy on fashion. So I think it goes back to the strategy Patrick mentioned earlier, right. I mean, we are trying to expand our addressable market and our category selections. So — and we talk about making investment to improve the assortment on our platform for discovery, like the channels on our platform to enhance user experience. So all these naturally will help like drive growth in different categories. So fashion and beauty will be one of the categories that will be coming from that overall strategy. Yeah, so and that goes back to our answer earlier regarding how to increase the take rate. So not only advertising, but I think also like all these different categories, lower AOB the higher take rate that will be part of the strategy.
Sugito Walujo
If I may, I would like to add, Henry, as I mentioned early on, we see the GTV growth momentum continues in October. And we also see improved take rate and profitability in our e-commerce business. And this is also helped by different category mix in our business, more moving geared towards higher products with higher take rate. But having said that, I think you are right that in fashion, our platform still has a long way to go. This will require time and investment. This is not something that will happen overnight and we are also being very cautious. Because we first need to build our talent pool and expertise before we go big. We go big in this area.
Reggy Susanto
Thanks, Henry. Our next question comes from the line of Thomas Chong of Jeffries. Thomas, your line is now open.
Thomas Chong
Hi, good evening. Thanks management for taking my questions. I think my first question is related to our AI investment. Given that it is very personalized and positive [ph] ROI just want to get some color with regard to your thoughts about the investment spending. It can be quite big, if we really dedicated to it? And my second question is about the live streaming site, different that we have been doing some experiments on live streaming. And if we’re looking into different market, how should we think about the GNV contribution from live streaming in the long-term? And that also comes to my third question is about our long-term margin outlook, if any? And my final question is about the user side, can management comment about how we should think about the transacting users coming into Q4 and next year? Thank you.
Sugito Walujo
Thomas, thank you for your question. I think there are four parts of your question. The first one is about AI investment. Second one about live streaming, third question about long-term margin, and then the fourth one is about growth of — users growth on our platform. Let me first address the first question. I think AI means different things. When it comes to like the underlying utilization of AI, in our platform. We have been investing in that long — for a long time, but it’s not something that our users can see directly and feel directly. But when it comes to things like machine learnings and whatnot, this is an area that we have been investing heavily for many years.
If we are talking about generative AI, the way that people recently have experienced, it is also something that we at GoTo especially Tokopedia is actually at this moment already has a live product but it is still on a limited users for us to make sure that we can offer a good experience for our customers and also we can control the costs. You are right that the investment or cost can be quite high. So we are still experimenting. We are still experimenting with that, but in terms of capability, we believe that we already have that and we will continue to improve on it.
In terms of live streaming, I would make one comment and I will let Melissa comment on it. I think we will continue to be an e-commerce platform where people come with an intention to purchase. We are not coming from a platform with the DNA of content creation or live streaming if you will. So we have a lot — we have a lot of things to catch up to be able to offer a similar or close to similar experience for people who are more accustomed to this type of experience on different platforms. And we feel that the marginal return on investments that we can get better in improving in our core products as what we have discussed and offering more affordable products, offering to larger audience, to making sure that we improve our advertising engines and drive monetization and so forth. We feel that those are the key areas that we should be focusing on but we are open to work with partners who understand this area better, and hence that’s the reason why we are working with partners like Meta or Instagram in doing live streaming. Melissa, do you want to add to that.
Melissa Siska Juminto
Yeah, so let me also add parts of live streaming. So we’ve actually seen live streaming as more so a tool or so called a feature for merchants to actually share story about their own product and at the same time being able to describe their products better. So live streaming has always been pretty much a very effective tool to be able to drive more so impulsive behavior discovery as well as review. And with that said, it is like what Patrick had mentioned, it is a tool that we actually look to collaborate with others. And at this level we do see that us focusing on the — experience within commerce will actually be very key and at the same time being able to actually do much better in terms of improving experience to such to discover to browse through live streaming would also be key for brands and for any shops to be able to share their products in a much more creative way. So we actually do see this feature picking up and doing pretty well also in Tokopedia, and this will also continue to be a feature that will be used by brands to actually describe their story much better.
Sugito Walujo
I think on the second question about long-term margin I will hand it over to Jacky.
Wei-Jye Jacky Listen-only mode
Yeah, Thomas. As you know we actually do not provide like specific guidance on the long-term margin or steady state margin. But I think given the structure of our business, it is not very different from our global peers. So I think at a steady state it should be at least at the level of our peers. But keep in mind we have a very comprehensive ecosystems, so that is a lot of synergistic value we can extract from that ecosystem. So that is an advantage for our business. And I think on your questions on ATU or transacting users, as you know we have shared before like — we have been focusing on optimizing our incentive spend. So we have been shifting away from the last profitable users. So in the last few quarters we have seen like the unprofitable users kind of churn from our ecosystem. So like ATU numbers continue to decline. But if you look at this quarter compared to last quarter it is kind of stabilized so it went from 53 million to about 52 million. But also we didn’t share the MTU numbers but actually in Q3 the MTU numbers went up. So this goes back to our overall strategy to expand the total addressable market by tapping to like the budget users. So always the ATU will try a little bit on the NTU but given Q3 we already see the MTU going up, so we expect the ATU will naturally come…
Sugito Walujo
I think I would like to add that users growth is never a real focus for us and this is the reason why I stressed that we have to maintain tactical flexibility in fourth quarter to make sure that our users number continues to grow. We experienced decline in the past and we feel that we need to address this, that we are addressing this with discipline and with caution. And we have our comprehensive plan — we have comprehensive plan to address our users growth.
Reggy Susanto
Thank you Thomas. With that we have reached the end of the question-and-answer session and we conclude our…
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